11/19/2007
Analyzing Google's Mobile Strategy
Following Google's announcement of its long-awaited mobile strategy, JupiterResearch is making available a portion of a teleconference it held with clients to understand the implications for all players in the mobile value chain, from handset makers to carriers to media companies and advertisers.
Key questions:
Why is Google pursuing this strategy?
Who are the ecosystem partners working with Google?
What will this mean for carriers, handset makers, media companies and advertisers?
Moderator: Michael Gartenberg
Speakers: Julie Ask, Neil Strother
Download: MP3 (47:12)
06/15/2007
The Coming of the iPhone
JupiterResearch is making available to the public for the first time a JupiterTeleconference in podcast form, discussing the pending entry of the Apple iPhone. This special podcast focuses on the issues that the iPhone will create in the market, help understand the strengths and weaknesses of the iPhone, and the effect this launch will have.
The iPhone is going to be an important product introduction in 2007. While Apple is late to the handset market, most people forget that Apple was not first to market with the iPod. The impact of this product launch is likely to be felt in different markets beyond the handset space. The question is how well other vendors will be able to capitalize on the buzz surrounding the iPhone launch and use this as an opportunity for market education to move consumers beyond the purchase of basic feature phones.
Moderator: Michael Gartenberg
Speakers: Joe Laszlo, Thomas Husson
Download: MP3 (47:12)
05/25/2007
The State of Gaming
With the latest generation of game consoles having spent some time in the marketplace, this episode looks into how well the Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3 have done. Who is winning? And in which market? Join us as we look into the overall role of the game console and how it's changing in the 21st Century.
Moderator: Joe Laszlo
Speakers: Michael Gartenberg, Mark Best
Download: MP3 (29:54)
03/12/2007
Social Networking Opportunities
Social networking sites are designed for members to create and post content, but how do you harness their massive communication abilities? How do you appeal to the brand advocates and influentials who frequent social networking sites? Join us as we discuss these questions and more.
Moderator: David Card
Speakers: Emily Riley
Download: MP3 (29:54)
02/02/2007
Understanding Teens Online
In this episode we try to understand the elusive teen and their online behavior. What grabs their attention? How influential are social networking sites versus traditional media? What more can we learn in the differences between boys and girls? Tune in as we explore these questions and much more.
Moderator: David Card
Speakers: Joe Laszlo,
Emily Riley
Download: MP3 (28:00)
01/09/2007
Implications of the Apple iPhone
What are the implications of the Apple iPhone? What about the Apple TV? And what from CES can we learn about the consumer electronics industry? Listen in as we discuss these topics and much more.
Speakers: Michael Gartenberg, David Card
Download: MP3 (17:44)
11/17/2006
The Evolution of Broadcast TV
Introducing the premiere coordinated podcast featuring analysts from both JupiterResearch and Kagan Research. Listen in as they discuss the evolution of broadcast television and how disruptive technologies are affecting this major form of media.
Moderator: Joe Laszlo
Speakers: Derek Baine,
David Card,
Deana Myers
Download: MP3 (36:42)
10/10/2006
Online Retail Holiday Forecast
JupiterResearch forecasts that 2006 online holiday retail sales will grow to $32 Billion, and that a record 114 million users will buy online this holiday season. What can online retailers do to maximize on this growing interest? What can we learn about last-minute consumer behavior? Listen in and find out.
Moderator: Patti Freeman Evans
Speakers: Vikram Sehgal
Download: MP3 (23:24)
09/28/2006
Can Sony Be Saved?
Sony has historically been an icon of design and quality, but Sony is facing mounting competition from all angles and the landscape is quickly changing. What can we learn from the mistakes of the past and what lies ahead for the future? Listen in as we ask our JupiterResearch Analysts... can Sony be saved?
Moderator: Joe Laszlo
Speakers: Michael Gartenberg, David Card
Download: MP3 (30:01)
08/15/2006
Consumer Created Content
What defines consumer created content? What type of person is actually participating in this online? What are the best practices in engaging the consumer and what can we expect to see as we move forward? Listen in.
Moderator: Patti Freeman Evans
Speakers: Barry Parr,
Diane Clarkson
Download: MP3 (37:24)
07/18/2006
Google vs. Microsoft
With the developing overlap between Google and Microsoft, these two influential companies are locked in a head-to-head battle. What can we expect to see from both in the years to come? What platform-based approaches will they utilize to secure their stake in the Internet? Will Google develop an operating system or "Office" product to unseat Microsoft? Tune in.
Moderator: David Card
Speakers: Michael Gartenberg,
Joe Wilcox
Download: MP3 (29:25)
06/07/2006
The Future of Gaming
Following the E3 Conference, what trends should we watch for in the gaming industry? What new audiences and opportunities will become apparent as new gaming platforms develop beyond the game console? With developments in connectivity and portability, are there alternative gaming segments that will grow from these new platforms? Listen in.
Moderator: Joe Laszlo
Speakers: Michael Gartenberg,
Julie Ask
Download: MP3 (21:40)
05/17/2006
MySpace: Fad or Phenomenon?
MySpace has emerged as the leading social networking site for teens and young adults, but is just the latest flavor of the month? Is its audience sustainable? Can it make money? What can media companies and marketers learn from the MySpace example?
Speakers: David Card, Nate Elliott
Download: MP3 (26:54)
02/22/2006
Web 2.0: What Does it Mean for Business?
So much is being written about Web 2.0 these days. The term is poorly defined, though. Is it a technology or a strategy? Is it an opportunity or a threat? JupiterResearch believes the Web 2.0 phenomenon presents excellent opportunities for new and existing businesses. Listen in.
Moderator: David Schatsky
Speakers: Michael Gartenberg,
Barry Parr
Download: MP3 (29:29)
02/02/2006
IPTV: Assessing the Obstacles and Opportunities
Numerous experiments, announcements and media coverage attend the rampant investment and experimentation in delivering video content over the Internet. Is there really demand for new TV & filmed entertainment serivces? What are the business model barriers and opportunities? What strategies are leading companies following?
Moderator: David Card
Speakers: Joe Laszlo,
Todd Chanko
Download: MP3 (25:17)
10/12/05
Marketing with Blogs: Dos and Don'ts
The hype surrounding blogs is deafening, even though according a recent JupiterResearch consumer survey, just 11 percent of the online population reads them regularly. What’s really happening out there and what do marketers and publishers need to know and do now?
Moderator:David Schatsky
Speakers: David Card,
Michael Gartenberg, Gary Stein
Download: MP3 (31:24)
8/24/05
How to Save AOL
The dialup Internet access market is in decline, and AOL has knocked down the walls around its walled garden of content in an attempt to revitalize its business and compete effectively as an Internet portal. What does AOL need to do to pull this off? What does AOL’s shift in strategy mean for marketers? What will the impact on Yahoo!, MSN and Google be?
Moderator:David Schatsky
Speakers: David Card,
Joe Laszlo
Download: MP3 (40:20)
7/28/05
Buzz Marketing and Other Online Advertising Trends
New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing?
Speakers: Gary Stein, Julian Smith
Download: MP3 (17:30)
6/13/05
Digital Home
Media and entertainment are becoming increasingly digital. And consumers are eating it up. The transformation of the media and entertainment landscape, and the meaning of computing in the home, present challenges and opportunities for vendors of hardware and software as well programmers and content owners. What's going on in the living room? How digital is it today? What are the leading vendors up to and where are the opportunities?
Moderator: David Schatsky
Speakers: Julie Ask, Michael Gartenberg
Download: MP3 (33:18)
5/23/05
Blogs and Brands
Marketers and media watchers are becoming increasingly aware of the impact of weblogs on the public discourse. Are they a fad, or an important trend? Are they a bane or a boon to marketers? What sorts of mistakes do brands make when they use blogs for marketing? Besides setting up their own blogs, how can brands take advantage of this medium? How can a brand just simply get their ad onto a blog?
Moderator: David Schatsky
Speakers: Michael Gartenberg, Gary Stein
Download: MP3 (32:24)
5/23/05
Paid Search and E-mail: Applying the Lessons of Online Direct Marketing
Advertisers are getting over the novelty of search and are beginning to view it as one more direct marketing tactic. Search spending will reach $3.2 billion this year in the US, driven largely by rising price per click, as advertisers deploy increasingly sophisticated strategies for managing bids and measuring the effectiveness of their search campaigns. What can they learn from e-mail marketing, the ultimate online direct-mail tool?
Moderator: David Schatsky
Speakers: David Daniels, Gary Stein
Download: MP3 (31:30)
